Course curriculum

  • 1

    Module 1 | Creating Retargeting Audiences

    • Lesson 1.1 Creating Retargeting Audiences from Video Views

    • Lesson 1.2 Creating Retargeting Audiences from Website Traffic

    • Lesson 1.3 Creating Retargeting Audiences from Facebook and Instagram Engagement
  • 2

    Module 2 | Explaining the Customer Journey

    • Lesson 2.2 Let's take you through the customer journey

    • Lesson 2.2 Explaining Lead Ads
  • 3

    Module 3 | Creating The Elements for your Lead Generation Ad

    • Lesson 3.1 Creating an image for a lead ad

    • Lesson 3.2 Writing the copy for a Lead Ad

    • Lesson 3.3 Creating Your Lead Form
  • 4

    Module 4 | Building Out Your Lead Gen Ad

    • Lesson 4.1 Building Out Your Lead Ad

    • Lesson 4.2 Testing Out Your Lead Ad
  • 5

    Module 5 | Downloading Leads and Best Practice Sales Follow Up

    • Lesson 5.1 How to Download Leads

    • Lesson 5.2 Following Up - Best Practice and Tips